How to improve your website’s organic ranking using HTML tags with your visual media.
For year’s businesses have worked hard to reach out and communicate, now, use of today’s high-definition multimedia has become a necessity for companies to tell their story. The problem is that most often the biggest web focused efforts attempt to indirectly drive traffic to the website through social media. This misses out on the opportunity to fully leverage those images and videos on the website itself directly generating organic growth.
“Success in the social world of marketing requires a deep connection to the customer and the ability to drive a transformation of the company to embrace a whole new type of customer engagement.””
Social Media Spending Triples But Falls Short Of Expectations
Smartly utilizing social media and third party sites like YouTube for long playing videos is extremely important, but posting smaller shorter playing animations on the website opens up more potential to establish the brand.
Companies like google often change website ranking algorithms based on mobile friendliness, trying to improve user experience, which requires company’s worldwide to adapt and do the same. The challenge to make mobile friendly websites is here, travel companies who rely heavily on photos are an example of how to adapt. Image types and formats are not all equal, utilizing the PNG format helps lighten the load time. This file format requires less memory than others, a key to a fun mobile friendly site.
Addressing these issues at first may seem daunting, but moving to responsive website gives us the opportunity to improve organic rankings with smart consistent use of HTML tags that correlates well with page content. These HTML tags were the rage years ago, but with the use of specialized coding it seems they have been dropped and forgotten. Recent improvements in Google’s search ranking system better utilizes the “title” and “alt” html tags, multimedia metadata, and page content. Text readers for the visually impaired depend upon html tags, so in general it’s a good practice to compose a good concise direct tag. It’s important to review how we describe our product or service, composing a good targeted description for the image is good sales exercise, and a good practice in evaluating how we tell our own story.
Currently while writing this article we are updating our website, improving our html tags, while also staying informed and continuously adapting to the changes to ranking algorithms. Below I included a link to the google web developers page discussing multimedia use. This page is constantly being updated with helpful hints, basics principles, and examples for best practices.
The important idea is that companies miss out on fully leveraging the latest multimedia visual assets on their website. Moving to a more mobile friendly site includes converting over GIF and JPEGs to PNG’s when possible gives the opportunity to update HTML tags. Smart use of html tags with visual assets improves organic rankings, while also effectively telling your story to a broad audience.